Variable Print Technology

Printomatic has added variable print technology to its already broad range of services. This new technology allows businesses to communicate with their customers on a personal level whilst still receiving the price discounts associated with mass production. By utilising your current database Printomatic can personalise your direct mail for even greater impact..

Variable data printing is a form of digital printing where elements of the artwork design changes from one page to the next without stopping or even slowing the printing process. The possibilities are endless, from simple title and name changes to alternate text and graphic combinations based on gender, purchase history or even recorded interests. Harness the power of information stored in your database to make your direct mail work harder for you.

Flyer, postcard, brochure and catalogue printing are ideal for use with variable print technology. Save money, time and labour by converting your direct mail into direct mailers by printing the customer’s name and postal address onto the item – no need for address labels and envelopes. Or thrill your customers with a brochure made just for them!

Personalised catalog printing is an ideal way to make your customers feel super special. A catalogue with your name on it, or even tailored products within it is sure to attract more attention than something mass produced and made to cater for every Tom, Dick and Harry. Speak with a Printomatic sales rep today and see just what variable print technology can do for you!